The conventional retail business has been dramatically turned upside down by the digital revolution and the boom in the e-commerce sector, which has also completely altered consumer habits. The e-commerce industry was expected to be worth US$13 trillion in 2021. The IMARC Group predicts that between 2022 and 2027, the market will expand at a CAGR of 27.4%, reaching US$ 55.6 trillion.
5 Smart Strategies for Planning Your E-commerce Sales Promotion
Utilize cross-selling and up-selling to boost product inventory
The goal of upselling is to increase sales by convincing consumers to buy a more expensive, upgraded, or premium version of a product they have already purchased or other products. Cross-selling is the technique of offering a complementary product or service to a customer who has already purchased from a different category. For instance, after buying a laptop online, the user is presented with many processor upgrade options.
Running a flash sale campaign
With flash sales promotions, brands can promote products with low sales ratios and gain free access to a broader audience. The apparel industry highly favours deals of the day. This is a result of the vast number of people who buy cheap clothes online. This approach is used by brands because it is one of the least expensive ways to sell their products.
Influencers Marketing
Influencer marketing is similar to one customer telling thousands or even millions of their friends about your product; it goes beyond simply collecting likes or shares on social media. Since their audience needs the product, influencers that promote your product to their fans and followers have a far higher chance of widening your audience.
Offer free shipping, clear return policy, and exchanges
Customers always prefer e-commerce sites and retailers that have simple, flexible return policies, and easy exchanges, particularly during the holiday season, which assures consumer loyalty. A banner at the top of each page is a clever way to advertise your free shipping offer on your e-commerce website.
Develop a profitable personalisation strategy
The importance of personalization to consumers has been widely advocated, and Epsilon data shows that 80% of customers are more likely to make a purchase when sellers provide a personalised experience.
When a customer is about to check out, you may utilise tactics like product recommendations to enhance conversion rates for products.
Conclusion
While the above-mentioned sales promotion techniques will help you increase
your online sales, e-commerce logistics is something you cannot ignore because it is a vital component of customer care that will largely determine the success of your online business.
With its reliable e-commerce warehousing and fulfilment services, NimbusPost is one such leading shipping aggregator that provides you with the most inexpensive domestic and international courier services in India, spanning 27000+ pin codes across India.
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